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Continuing my review of Professor Madhu Khanna’s new edited volume of essays, Studies on Tantra in Bengal and Eastern India (Springer 2022). The first part of the review is here.
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Some years ago, I was approached by representatives of a major marketing company who wanted to explore the possibilities of using direct magical techniques to promote a product. I cannot discuss this in more depth, as I signed a non-disclosure agreement. Suffice to say, I did not agree with what they wanted to do, and we parted ways on good terms. I did get some material benefit out of the affair. They rang my boss (I was working for a b2b media company at the time) and asked for a reference. My boss, alarmed at the idea that I was being head-hunted by another company, decided to reward me for my work with a present – a state-of-the-art (for 2000 anyway) laptop. I still have it.
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